“舌尖文明新篇章：國內(nèi)首烹人文研究院啟幕”

Exploring the Future of Cooking: The Birth of the Cooking Humanities Institute

Since the camel caravans of the Silk Road connected East and West with spices, and during the Age of Exploration, merchant ships carried tea and coffee to reconstruct humanity's imagination of taste, eating and cooking have driven the transmission of the flame of civilization. However, when the gears of the Industrial Revolution crushed the warmth of the artisan workshops, and when the logic of capital turned cooking into the code on the assembly line, we must ask: what is the future of cooking? How should the civilization condensed in cooking be placed? What is the ultimate responsibility of enterprises in this process?

On April 20, 2025, the Cooking Humanities Institute, initiated by Vanward, was officially established. The Institute is set up with a council, a president, and an academic committee, each responsible for decision-making, administration, and academic management. Vanward's President, Ren Fujia, was elected as the chairperson of the council; Professor Liu Qing, a special professor and doctoral supervisor at East China Normal University, was elected as the president of the Institute; Professor Li Yun, a professor and doctoral supervisor at the China University of Political Science and Law, was elected as the chairperson of the Academic Committee; and He Xiang, senior director of Vanward, was elected as the executive president.

Wang Renxiang, former director of the Research Department of the邊疆民族與宗教考古研究室 of the Chinese Academy of Social Sciences, Professor Zhan Shi, Professor at Shanghai International Studies University, Mr. Fu Jun, president of the Shanghai Haipai Cuisine Culture Research Institute and founder of Fengshou Xie Zhuang, Professor Meng Qingyan, professor and doctoral supervisor at the China University of Political Science and Law, Principal Lou Zhaohui of Hangzhou Tianchang Primary School, Professor Cao Yanyong, foreign academician of the Russian Academy of Sciences and doctoral supervisor at Zhejiang University, and Zhou Xiaoyan, a national-level culinary master and president of the School of Tourism, Hospitality, and Food Science and Engineering at Yangzhou University, were elected as councilors.

The establishment of the Institute marks the official launch of the first cultural exchange institution in China that focuses on cooking humanities and civilization studies. It aims to explore the symbiotic logic between individual creativity in cooking culture and social development through interdisciplinary research, and to build a bridge for global civilization dialogue and innovative practices in sustainable development.

In his speech, Vanward's President and the Chairperson of the Cooking Humanities Institute, Ren Fujia, stated that cooking has always been the deepest footprint of human civilization. The establishment of the Cooking Humanities Institute is an act of respect and guardianship for the genes of civilization. He believes that the Institute should embrace the wish for coexistence, be a builder of humanistic values, become a bridge connecting commerce and humanities, and let scholars of humanities help us explore the depth of cooking with solid scholarly logic, while enterprises use the power of commerce to pave the breadth of cooking.

In terms of a long-term development path, Ren Fujia believes that enterprises must calibrate the direction of technological development with the spirit of humanity, so that technological innovation always serves the good life of humans. The Institute is the best partner to help enterprises achieve this role. "Commerce cannot lose cultural consciousness, and technology needs the nourishment of humanity to 'do what should be done and what should not be done,' to see further into the future, and to become a beacon in the market."

Creating a Top-Level Cooking Culture Research Institution in China, Guarding the Genes of Cooking Humanities

As introduced, the Cooking Humanities Institute will carry out a series of work, including academic research, inheritance and protection, promotion, and culinary innovation, and will also host a variety of culinary industry forums, conferences, and exhibitions.

The establishment of the Institute is also a positive response to national cultural and tourism consumption policies. This year, the country has successively issued documents such as "Several Measures for Further Cultivating New Growth Points and Prospering and Consuming Cultural and Tourism," and "Several Economic Policies for Promoting the High-Quality Development of Culture," which clarify the strategic direction of using cultural and technological integration to promote consumption upgrading and help common prosperity.

As a leading domestic high-end kitchen appliance industry for 46 years, Vanward has always taken "Creating all the beautiful aspirations for kitchen life of humanity" as its mission. It profoundly understands that the needs of humanity for cooking are not only to meet basic survival but also contain the deep dimensions of emotional connection, cultural inheritance, and spiritual nourishment. For example, the persistent pursuit of Chinese New Year's Eve dinner and traditional cuisines by the Chinese people contains deep emotional寄托 and humanistic feelings.

Therefore, Vanward further clarified the company's "cooking faith" last year, believing that "cooking is the most accessible form of creation." It can create a richer spiritual corner for humans, create a more temperate humanistic society, and create a more beautiful world. Vanward believes that cooking is "the most simple and primitive form of creativity": it is both the spiritual talisman that lights up the homes, constructing the emotional community of the family in the symphony of pots and pans; it is also the microcosm of civilization evolution, linking intergenerational cultural genes through food memories; it is also a carrier of value of scientific and technological ethics, and a warm medium for the transmission of humanistic care of science and technology.

Two Institutes Collaboratively Deepen Their Work to Promote the New Level of "Technology + Humanities"

Under the guidance of the cooking faith, Vanward insists on the integrated development of "technology + humanities." In 2022, Vanward established the Chengdu Research Institute, focusing on AI+cooking technology research and development, and it is responsible for improving the digital kitchen technology route, innovating the operation mode of digital kitchen products, and enhancing the intelligent product experience of users.

With the support of new research and development capabilities, Vanward is advancing the iteration of "innovation," from product hardware innovation to digital-driven innovation, and has launched the industry's first digital kitchen and released the industry's first culinary large model "Chef God," helping Vanward accelerate its growth into a cooking all-chain solution provider with both hardware and software strengths.

After the establishment of the Cooking Humanities Institute, it will work in synergy with the Chengdu Research Institute to create a new cooking experience for millions of families with AI+cooking technology, lead industry transformation, and at the same time, decode the civilization codes in the thousand-year-old cooking culture and guard the fire of humanity.

Adhering to the Cooking Faith, Contributing More Humanistic Values to All of Humanity

In recent years, Vanward has been rooted in cooking and promoted the integrated development of "technology + humanities," achieving innovation and upgrade in many aspects. Last year, Vanward released "Cooking Tao," a comprehensive and systematic elaboration of the humanistic value of cooking and the company's cooking faith.

Facing users, Vanward proposed a new brand value proposition "Enjoy Creation" based on the cooking faith, encouraging people to enjoy the fun and warmth brought by creating delicious food, and also injecting new emotional and humanistic connotations into the brand.

Facing society, Vanward has created a 10,000-square-meter Global Cooking Art Center, making it convenient for the public to understand the history and culture of Chinese and Western cooking, and providing a space for cooking learning and activities. It has become a popular place for international tourists to experience in more than a year, attracting delegations from various countries at the Asian Games and youth delegations from American universities.

Vanward even launched a public welfare campaign "National Cooking Day" last year, calling on more people to return to the kitchen, use cooking to create a better life, and enjoy the fun of cooking creation.

The cooking faith also guides the company to take the lead in promoting the application of AI+cooking. In March this year, based on the industry's first cooking large model "Chef God" developed by Vanward, the "Chef God" intelligent body was officially launched. The "Chef God" intelligent body can recommend recipes, generate personalized healthy dietary plans, and also answer users' questions about the humanistic history of cooking, helping to inherit Chinese culinary culture.

In the AI era, Vanward does not want AI to replace humans in cooking but insists on the protagonist being human and AI assisting. The "Chef God" is designed to be "the most smoky and fiery AI." As Ren Fujia said in his speech, "We value technology, we pursue efficiency, but we understand that technology and efficiency must have full humanistic meaning."

In the future, Vanward will continue to promote the in-depth exploration and research of the Cooking Humanities Institute in the field of cooking humanities, carry forward and carry on Chinese culinary culture, tell the story of Chinese cooking, and contribute more than commercial cycles of humanistic values to all of humanity.

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