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麥設(shè)計 | 一川烤肉餐廳來自異星球的潮流市集

來源：家居百科時間：2020年06月19日 11:06

“潮”從來不是虛張聲勢，而是一種恰如其分的品牌調(diào)性。

為了區(qū)別于傳統(tǒng)意義上的烤肉店，設(shè)計師為一川烤肉市集整個品牌進行了策略輸出以及IP打造。同時進行品牌差異化定位，藉由IP與空間的跨界融合，打造一個獨一無二的品牌形象。因此，本案不僅僅是一家烤肉店，也是一個異星球的小恐龍IP潮流店。

"Fashion" is never a bluff, but a proper brand tone. In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of YIC BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.

衍生品

門頭處戴著氧氣面罩的宇航員小滋拉獸，不斷向來往的行人發(fā)射出可愛光波。這種風(fēng)格軟萌的潮玩的應(yīng)用，既能夠滿足新奇有趣的用戶體驗感、價值感、滿足感，又能夠代表現(xiàn)代人的精神取向和審美情趣。同時，也讓整家餐廳的外立面形成一個簡單突出的表達，更加醒目地展露于店鋪林立的商場。

In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression, and more eye-catching display in the shop-lined mall.

餐廳內(nèi)部提供了多種不同的領(lǐng)域空間，每個區(qū)域都是一個獨立的氛圍，但在使用和設(shè)計審美方面又是和諧統(tǒng)一的。同時，結(jié)構(gòu)系統(tǒng)確保每一個構(gòu)件都能在建筑內(nèi)完美安裝，并彼此契合。借助于鏡面不銹鋼，室內(nèi)形成一個連續(xù)的戲劇性的天花空間，打造出一個富有視覺沖擊力的用餐環(huán)境。不僅提升了顧客體驗，也顯示出對傳統(tǒng)美食獨特而現(xiàn)代的詮釋。

The interior of the restaurant offers a variety of different areas of space, each of which is an independent atmosphere, But in the use and design of aesthetic aspects is harmonious and unified. At the same time, the structural system ensures that each component can be perfectly installed in the building and fit into each other. With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.

烤肉的排煙管，被設(shè)計成UFO的形狀，讓整個設(shè)計有了錯落有致的層次，能更好地張揚個性、彰顯品味。金屬的質(zhì)感以簡潔的線條呈現(xiàn)而出，材質(zhì)與色澤對撞形成了有效的感官辨別，立體感十足。

The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.

卡座區(qū)域沒有刻意使用隔板或墻壁劃分空間，而采用了色彩的變化、裝飾的轉(zhuǎn)換，桌椅的造型等方式，在每一個區(qū)域設(shè)計中注入了然的差異。散發(fā)光暈的橙色星球，未來感的結(jié)構(gòu)設(shè)計，讓食客仿佛置身神秘滋拉星球，營造出一種回到未來的既視感。

There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.

整體平面圖

項目名稱：一川烤肉市集

Project Name: YIC BBQ Market

項目地址：江蘇省宿遷市宿城區(qū)西湖路寶龍廣場四樓電影院對面223800

Location: 4th floor, Baolong Plaza, Xihu Road, Sucheng District, Suqian City, Jiangsu Province 223800

設(shè)計單位：麥設(shè)計建筑顧問有限公司

Design Company: MET Creative Brand

主創(chuàng)設(shè)計師：董青

Chief Designer: Qing Dong

輔助設(shè)計師：陳杰、潘婷

Assistant Designer: Jie Chen, Ting Pan

設(shè)計起止時間：2018年10月1日—2018年11月1日

Design Cycle: October 1, 2018 - November 1, 2018

項目面積：280㎡

Area: 280 square meters

項目造價：48萬元

Cost: 480,000 RMB

主要材料：不銹鋼、水磨石、防火板、鐵板

Main materials: stainless steel, terrazzo, fireproof board, iron board

設(shè)計主題：ZILA烤肉星球空間站

Design Theme: ZILA Barbecue Planet Space Station

空間用途：餐廳

Space Use: Restaurant

攝影師：陳銘

Photographer: Chen Ming

主案設(shè)計師

主創(chuàng)設(shè)計師：董青麥設(shè)計主創(chuàng)設(shè)計師董青

設(shè)計團隊

麥設(shè)計是一家專注于餐飲行業(yè)，擁有門店空間設(shè)計、品牌策略定位、品牌可視化包裝等產(chǎn)品線的餐飲門店解決方案公司。服務(wù)內(nèi)容的核心體現(xiàn)于專業(yè)的“門店場景設(shè)計解決方案+完整落地跟蹤服務(wù)+品牌創(chuàng)建與升級咨詢”。是一個集餐飲企業(yè)的開發(fā)部門，工程部門，品牌部門，營銷部門等的外腦職能形態(tài)，幫助餐飲企業(yè)實現(xiàn)品牌驅(qū)動。成立9年以來，服務(wù)了超過300家餐飲企業(yè)，落地了1200家門店，是國內(nèi)最早定位專注餐飲行業(yè)的設(shè)計公司之一。

麥設(shè)計擁有超過120名專業(yè)的90后餐飲設(shè)計師，是國內(nèi)規(guī)模最大的餐飲設(shè)計公司之一。近年來的作品獲得了包括意大利A’,美國IDEA，美國IDA等國際大獎，金堂獎，紅棉獎，艾特獎等國內(nèi)大獎，獲得了藝術(shù)領(lǐng)域和設(shè)計行業(yè)的高度認可。